On February 22, as the opening event of 17 special marketing sessions nationwide, XCMG Group's Road Machinery New Product Launch and Special Marketing Event was held at XCMG Road Machinery Company, with more than 200 attendees including dealers and direct users from Xuzhou and surrounding areas.

　　Jiangsu XCMG Group's road machinery products had previously been marketed through a combination of direct sales and dealerships. Since last year, the Road Machinery Business Unit has experimented with special marketing events to promote products and achieved good results. This year the business unit further refined its marketing model, planning to divide the country into regions and hold 17 special marketing sessions in total, covering 17 cities across 8 regions including Nanjing, Guangzhou, Harbin and Urumqi. This is the first session of the year, and all marketing activities are scheduled to be completed by the end of April.

 

　　According to reports, XCMG Road Machinery's 2014 marketing activities carry the theme "Major Country Heavy Equipment, Energy-Saving Pioneer" throughout the year. Each event introduces and launches three major series of XCMG Group equipment — the latest subgrade leveling and compaction, pavement paving and compaction, and complete pavement maintenance equipment — while also offering on-site promotional incentives such as order bonuses and deposit-based lucky draw prizes.

　　 

　　 XCMG pavement maintenance machinery is an emerging segment developed by XCMG Group in recent years. It has now formed four major product series — micro-surfacing construction equipment, intelligent asphalt distributors, asphalt pavement maintenance vehicles and synchronous chip sealers — and its production and sales have consistently ranked among the top in domestic同类 products.