In the past 2013, XCMG Group, guided by the 'three more emphases' business philosophy, overcame the industry-wide downturn caused by continued market decline, forged ahead, innovated, and worked hard, achieving qualitative improvements in management, operational quality, and performance. The company's revenue continued to lead the industry, and the five traditional strong sectors remained strong, presenting a good situation of all horses galloping and advancing together. Among them, in the lifting machinery sector, mobile cranes continued to consolidate their global industry-leading position, and crawler cranes ranked first in the domestic industry; in the earthmoving machinery sector, loaders entered the industry's first tier, driving a significant increase in the market share of small construction machinery; the excavator machinery sector, independently established for nearly five years, matched foreign brands in market share in China and ranked among the top two in the Chinese industry; in the concrete machinery sector, XCMG brand and Schwing stood firmly among the global top three; the road machinery sector accelerated the cultivation of complete sets and integration of construction and maintenance machinery, ranking among the global top five.

    Parallel to the steady development of the five traditional sectors, the rapid rise of XCMG's three new growth sectors—foundation engineering machinery, heavy trucks, and tower cranes—not only approached 2 billion yuan in scale each, but also saw profits in foundation and tower crane businesses double consecutively, and heavy truck profits grow significantly, becoming new highlights of XCMG's business development.

 

 Six Piling Products Jointly Compete in Guangzhou

    Facing the severe situation in 2013 where piling machinery, trenchless machinery, and coal mining machinery markets all declined to varying degrees and industry competition was fierce, XCMG Foundation Engineering Machinery Co., Ltd. resolutely implemented Chairman Wang Min's strategic goal requirement at the beginning of the year for the foundation company to 'become a new force in XCMG Group's main fleet as soon as possible.' It transformed its business philosophy, promoted precision production, drove technological innovation, innovated marketing models, and completed and exceeded all major annual operating indicators and work targets. Operating revenue increased by 41% year-on-year, and profit increased by 158% year-on-year. The scale and strength of rotary drilling rigs ranked first in the industry for the first time, with a market share of over 60% in the large-tonnage market above 280, firmly holding the industry's top position; horizontal directional drilling continued to rank first in the industry; the newly cultivated roadheader industrialization progressed rapidly, with the fastest growth rate in the industry.

 

XCMG Right-Hand Drive Full-Wheel Drive Mining Dump Truck Successfully Trial-Produced

    Facing fluctuations and changes in the heavy truck market, XCMG Automobile Co., Ltd. implemented 'refined' operations, adhered to high starting point, professional, and differentiated product innovation, successfully developed the domestic first right-hand drive, full-wheel drive 6×6 off-road heavy engineering vehicle with industry-advanced technology, and completed the development of multiple new energy products and 68 National IV conventional hot-selling models. In market expansion, it adhered to both domestic and international markets, achieved rapid breakthroughs in target markets and segmented markets, and strengthened the layout of overseas marketing networks. With the implementation of two new projects—the new base and new products—profitability continued to improve. Annual main business revenue increased by 57.64% year-on-year, exceeding the annual operating target, with growth rate among the top in the industry. Export sales revenue increased by 60% year-on-year. The wide-body dump truck, which has been involved for over a year, achieved annual sales of over 1,000 units and quickly ranked first in the industry.

 

Four XCMG Tower Cranes Under Construction in Qingdao

    As a rising star in XCMG Group's industrial sectors, XCMG Tower Crane, relying on XCMG's various platform support and resource sharing, deeply tapped external market potential, sought market increments, increased service brand building, internally focused on improving physical product quality, accelerated new product development and old product improvement, promoted the construction of three major host production bases, and implemented two major technical transformation projects in Xuzhou and Chongqing. In 2013, XCMG Tower Crane achieved total sales revenue growth of 119.3% over the previous year, with export product revenue growing by 112.8%. Since XCMG's acquisition two years ago, the company has jumped from 25th in the industry in 2011 to the top three, rapidly growing into a highly competitive 'promoted team' in the national and global tower crane industry.