When the company was founded in 2009, its main products were precision castings, centrifugal castings and copper castings, which had low technical content and almost no market demand. “Going international has become the mainstream of today's market; if we do it, we should make high-end products. After half a year of industrial adjustment, the company finally determined wear-resistant steel parts and heat-resistant steel parts as its specialized products,” said Deputy Manager Lu Zhiwu.
Based on the internal market of Taiyuan Heavy Industry Group, the company began producing main machines for its crane, mining, steel rolling, forging and coal chemical branches, and supporting parts for 12, 20, 35 and 55 cubic meter series large excavators…… Relying on the group's overall advantages, the company introduced internationally advanced production equipment and independently developed new materials, new processes and new equipment, enhancing product market competitiveness through quality improvement and rapidly opening up the domestic market. Well-known large coal mines such as China Coal Pingshuo, Shenhua Zhunneng, Huaneng Yimin and Huolinhe, and well-known large iron mines such as Baotou Steel, Benxi Steel and Anshan Steel all became regular customers.
As its domestic market share gradually expanded, the company began to turn its eyes to the international market. At present, the large engineering and mining machinery used in China is all produced by internationally renowned giants such as Liebherr, Hitachi, Komatsu and Caterpillar, and the company supplies spare parts to these giants. Lu Zhiwu introduced: “Figuratively speaking, the company used to be a ‘contract worker’ for large foreign enterprises and had no competitiveness in the international market. To develop the international market, the company had its technology and sales departments work together to develop new products. For many products there were no domestic drawings at all; we learned new things and obtained new information by participating in foreign exhibitions, and established friendly exchanges with large foreign enterprises to achieve complementary advantages.” Through continuous exploration, repeated high-precision surveying and mold trial production, and countless failures, many products finally met high international standards.
Rio Tinto of Australia is one of the world's “three mining giants.” In June 2013, after the 58-cubic-meter special large electric shovel track pads produced by Taiyuan Heavy Industry Special Casting Branch were exported to the company, its president said: “Taiyuan Heavy Industry's products are far superior to those of the other four foreign companies in both internal quality and surface finish.” In the following three months, Rio Tinto visited Taiyuan Heavy Industry three more times and ordered a total of four sets of large track pads.
Last year, the company developed more than 30 new products and completed 5 localization projects; export orders increased by 300% over the previous year, and export volume accounted for 15% of the total; products have been exported to Australia, South America, Africa and other places.
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