With the rapid development of society, although enterprises engage in purely commercial activities, the concept of "giving back to society and repaying society" has taken root in the heart of every enterprise. In the construction machinery industry, while fulfilling their production and sales tasks, enterprises have not forgotten the social responsibility they bear and have actively engaged in public welfare and charity causes. This is not only an act of compassion by the enterprises but also further demonstrates the demeanor of a mature enterprise, positively promoting the enhancement of both corporate and product brands. Therefore, in a broad sense, the public welfare activities carried out by enterprises also fall within the larger scope of the aftermarket, as they can likewise exert a positive influence on brand building and product sales.

    Below we will briefly review the efforts made by construction machinery enterprises in public welfare and charity in 2013. Over the past year, many construction machinery enterprises released their own corporate social responsibility reports, and the relevant authoritative national institutions have given high recognition to these responsibility reports, which is the greatest affirmation of the work enterprises have done to fulfill their social responsibilities.

    In the past year of 2013, many construction machinery enterprises invested in charitable student-aid activities and organized related summer camp activities. Moreover, after the Ya'an earthquake occurred, construction machinery enterprises immediately mobilized resources from all sides to carry out rescue operations for the people in the disaster area, including service personnel, machinery and equipment, and charitable donations.