During the exhibition, Chery Heavy Industry’s marketing model of not only “selling products” but also “selling solutions” received widespread praise from African users. The comment from Kulegar, an agricultural machinery buyer from Ethiopia, was quite representative. He believes that Chery Heavy Industry has given everyone a completely new understanding of “Made in China”: it can not only provide cost-effective products, but also help local users solve various problems encountered in agricultural production. Such professional solutions are exactly what they need most and will help promote the development of modern agriculture in Africa.