2013年初，山推质量提升年“金牌品质体验活动”启动仪式拉开帷幕，相继山东、内蒙古、广西、安徽、浙江、新疆、江苏等地的召开组织“金牌品质产品大型体验会”，对产品品质的要求上升到了一个更高的阶段。国内营销事业部还开创感受山推文化的工业旅游为载体的人文营销，组织客户走进山推工厂感受山推文化，提倡以人文关怀拉近距离。并以淡季走访促进销售，开展装载机“客户关爱月”活动和“夏日送清凉活动”，以走下去、停下来、送清凉、结情谊的活动宗旨开展活动，进一步体现山推对用户的责任和真诚回馈。
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