Forging Ahead with Vigor: Foton Lovol Exports Reach New Heights

2013-12-25 591 0人评论
       Time flies and the days and months pass like a shuttle. In the blink of an eye, 2013 is drawing to a close. Just like the early winter weather, the global economic environment still carries a chill. As one of the fastest-growing enterprises in China's machinery and equipment industry, Foton Lovol Heavy Industry has, since entering 2013, adhered to the development mainline of "capability upgrading and product brand-name engineering," continuously driven the upgrading of management capabilities, and implemented product brand-name engineering. For the full year, Lovol's agricultural equipment business is expected to achieve sales of 8,500 units, construction machinery sales of 2,000 units, and vehicle business of 3,000 units, with its three major businesses once again achieving leapfrog, scale-driven growth.

  To promote the leapfrog development of its overseas business, Foton Lovol Heavy Industry's Overseas Business Division adopted the strategic measures of "diagnosing markets in detail and improving product performance," implemented product brand-name engineering, drove the upgrading of marketing capabilities in products, networks, and services, and enhanced market competitiveness. It constantly requires all employees to firmly establish brand-name quality awareness, instills quality goals in every employee's heart, strictly controls and executes product operating procedures, and strictly follows the "3N" operating process of "do not accept nonconforming products, do not miss inspecting nonconforming products, and do not pass on nonconforming products" to ensure the overall quality of export products. After optimization and upgrading, the quality stability and reliability of Foton Lovol Heavy Industry's export products across various businesses have improved markedly. The Lovol loader featuring all-new ETX+ technology has even achieved hot sales in multiple overseas regional markets, with a year-on-year increase of up to 35%.

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