Analysis of Major Construction Machinery Sales Data for November 2013

2013-12-23 787 0人评论
       As 2013 draws to a close, the November market sales data for major construction machinery products such as excavators and loaders have been released. How have they changed? What will the trend be for these products this year?

  November Excavator Market Sales Analysis

  Industry data show that in November 2013, 28 major excavator manufacturers sold a total of 8,004 excavators, up 7% month-on-month and up 20% year-on-year, with cumulative sales down 4 percentage points year-on-year. By regional sales, in November the eastern market accounted for 31%, the central market for 28%, up 2 percentage points, and the western market for 36%, down 1 percentage point, with demand changes across regions relatively stable. In November, 428 excavators were exported, down 45% year-on-year and down 15% month-on-month.

  In November, both domestic and international excavator sales levels achieved some breakthroughs. In November, domestic brands held a 42% market share, a slight decline from the previous month; Japanese and Korean brands held steady at the previous month's levels, at 26% and 13% respectively; European and American brands held 17%, up 2 percentage points from the previous month. In November, Sany Heavy Industry held a 13% market share, down 1 percentage point; Liugong held 4%, down 2 points; XGMA and Zoomlion held 2% and 1% respectively, both unchanged from the previous month.

  November Loader Market Sales Analysis

  The latest data show that China's loader sales in November totaled 13,798 units, up 18% year-on-year. Sales for January-November were up 2% year-on-year. It is reported that XCMG maintained strong growth momentum, achieving the highest single-month growth among major loader manufacturers at 101% year-on-year. It was followed by Shandong Lingong, up 26% year-on-year. Lonking's sales rose 13% year-on-year, a slight improvement over the 7% growth in October. For January-November, Liugong had the highest market share at 17.6%, Shandong Lingong 17.4%, Lonking 13.8%, and XGMA 13.8%. Year to date, XCMG's market share has expanded by 4.2% to the current 13.3%. Experts predict that full-year loader sales in 2013 will grow 3%.

  November Bulldozer Market Sales Analysis

  The latest data show that bulldozer sales in November were 624 units, down 22% year-on-year. For January-November, bulldozer sales were down 3% year-on-year. Bulldozer sales remain weak, although the year-on-year decline narrowed slightly from October (-33%), and domestic sales also fell 23%, marking the third consecutive month of year-on-year decline. However, this is mainly due to the slowdown in land transfer activity growth from last year's high base. As the first quarter of 2014 begins, the comparison base will remain high. In the bulldozer market share, Shantui was the highest at 61.9%. It was followed by Xuanhua (8.4%) and Zoomlion (7.3%). Experts predict that full-year bulldozer sales in 2013 will grow 1%.

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