This year, XCMG rotary drilling rigs have captured the second place in Turkey's rotary drilling rig market, second only to Liebherr, laying a solid foundation for surpassing competitors and capturing the top position in the Turkish market in 2014.

　　The models of XCMG rotary drilling rigs exported to Turkey are mainly XR220DII, with XR280D and XR320D also among them; all products are equipped with wire rope pressurization and have obtained European CE certification. To better adapt to foreign markets, the foundation company has further improved the products in terms of technology, quality, spare parts, and appearance.

　　XCMG Foundation Company's rotary drilling rig export sales have repeatedly hit new highs, and this year it has entered the Southeast Asian and European markets, with very broad prospects. The company will learn from the strategy used in the Turkish market and conquer other potential markets one by one to expand rotary drilling rig exports.

　　On December 14, Dayuan Co., Ltd., which had been suspended from trading for two months due to planning major matters, released an announcement on the progress of the acquisition. Dayuan Co., Ltd. abandoned the "gold dream" and switched to liquor, entering a substantive stage.

　　According to the announcement by Dayuan Co., Ltd., the intermediaries involved in the company's proposed acquisition of 100% equity of Hunan Liuyanghe Liquor Development Co., Ltd. (hereinafter referred to as "Liuyanghe Liquor") are actively carrying out relevant work. The acquisition has basically obtained the consent of Liuyanghe Liquor's shareholders and is undergoing relevant approval procedures, with the resumption of trading postponed.

　　In the view of industry insiders, although Dayuan Co., Ltd.'s acquisition of all equity of Liuyanghe has obtained shareholder consent, there are still some uncertainties. However, if Liuyanghe succeeds in backdoor listing, it can inject capital power into the company's future development.

　　Abandoning the "gold dream" and switching to liquor

　　It is understood that since October 17 this year, Dayuan Co., Ltd. has been continuously suspended from trading due to Shanghai Hongze's planning of major asset restructuring such as equity transfer and asset purchase. Information shows that Dayuan Co., Ltd.'s main business is the production and sales of engineering plastic sheets, pipes, profiles, wires, and cables. In recent years, Dayuan Co., Ltd. has repeatedly attempted to enter the gold industry, but a series of efforts around the "gold dream" have all ended in vain.

　　In the view of industry insiders, Dayuan Co., Ltd.'s cross-industry acquisition of Liuyanghe is based on optimism about the general trend of the liquor industry returning to "civilian liquor," and Liuyanghe's brand advantages and price system are in line with the current consumption trends in the liquor industry. The union of the two will be mutually beneficial.

　　"Against the background of the liquor industry welcoming the return of the civilian liquor era, Liuyanghe Liquor, once a rising giant in the domestic low- and mid-end liquor market, still has the opportunity to rise again with the help of capital," said the above person.

　　However, there is controversy in the industry regarding the prospects of Dayuan Co., Ltd.'s acquisition of Liuyanghe Liquor. Bears believe that in recent years the liquor industry has encountered difficulties, especially the future expansion space for the liquor industry is not large.

　　Li Zhiqi, chairman of Beijing Zhiqi Future Marketing Consulting Group, said that Liuyanghe Liquor, which has been on a downward slope in recent years, will have an uncertain future if acquired by Dayuan Co., Ltd., which has no liquor industry background.

　　Liquor marketing expert Xiao Zhuqing said: "Liuyanghe's capital operation is very successful, bringing in a group of powerful capital tycoons. The liquor industry as a whole is in a downturn, and direct listing is hopeless, so it can only be listed indirectly."

　　Liang Mingxuan, a food industry researcher at China Investment Consulting, said in an interview with a Securities Daily reporter that Dayuan Co., Ltd.'s main business is currently developing poorly, and the controlling shareholder hopes to transform and invest in new businesses. As a regional liquor enterprise, Liuyanghe urgently needs to go public to seek development, but based on the current listing environment and industry environment, listing is somewhat difficult. Under common interests, the two have cooperated.

　　Seeking to rise again with the help of capital

　　The well-known song "Liuyang River" made the Liuyanghe brand famous and created a historical achievement of annual sales of more than 2 billion yuan. However, the former rising giant in the low- and mid-end liquor market encountered development resistance during diversification, and its performance eventually declined.

　　According to information, Liuyanghe Liquor's predecessor was the Liuyanghe Liquor Sales Department of Hunan Zhongshang Group. In 1998, Peng Chao, chairman of Zhongshang Group, acquired Liuyanghe Distillery and established Liuyanghe Liquor Co., Ltd. Through cooperation with Yibin Wuliangye Distillery, Liuyanghe Liquor achieved an annual sales scale of more than 2 billion yuan in 2003, becoming a rising giant in the domestic low- and mid-end liquor market.

　　However, starting in 2003, Liuyanghe made diversified investments in multiple fields, and the dispersion of resources restricted the development of Liuyanghe Liquor. By 2005, Liuyanghe's performance showed stagnation and slow growth, and Liuyanghe had to enter strategic adjustment. Starting in 2007, Liuyanghe began to gradually divest some diversified industries and slowly focus its main energy on the liquor business. However, by this time, the development situation of the liquor industry had changed greatly, with traditional famous liquors rising and the high-end market booming. As a former giant in low- and mid-end liquor, Liuyanghe Liquor, despite all efforts, still struggled to recover. Starting in 2010, Liuyanghe Liquor's annual sales fell below 1 billion yuan.

　　After nearly two years of development, Liuyanghe's performance is gradually recovering.

　　A person close to Liuyanghe Liquor told reporters that, in addition to the sales performance of franchisees, Liuyanghe Liquor's total sales in 2012 should be within 1 billion yuan, and this year's annual sales are estimated to be roughly the same.

　　Now, affected by various factors, the liquor industry has bid farewell to the "golden decade" of rapid development and entered a period of industry adjustment. During the adjustment period, high-end liquor sales have declined severely, while mass-market liquor sales have risen instead of falling, and the liquor industry has ushered in the return of the civilian liquor era. So, can the former giant of low- and mid-end liquor make a desperate counterattack in this round of industry?

　　In the view of well-known liquor marketing expert Tie Li, the previous downturn of Liuyanghe Liquor was internally due to dispersed energy and insufficient funds, and externally due to changes in the industry, especially the squeeze from the rise of famous liquors. "Now, with the return of the civilian liquor era, Liuyanghe Liquor, which has had great success in the low- and mid-end liquor market, still has hope to leverage its advantages and rise again in this adjustment period with the good help of capital."

　　Tie Li also said that with the advancement of the construction of the Liuyanghe Famous Liquor City, which covers an area of 1,500 mu, it can provide a solid hardware foundation for the recovery of Liuyanghe Liquor.